
Our Vision
To build a global financial institution, connecting investors and businesses to facilitate more inclusive, accessible and affordable financial services.
Our Mission Statement
To be a leading provider of financial services, leveraging technology and human expertise to deliver long-term value to our investors and businesses through a disciplined financial and investment approach.
Our Core Values
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P - PARTNERSHIP:
We foster collaboration, mutual benefits, and strong relationships with our customers, stakeholders and the communities where we operate to drive financial growth and success.
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R - RESPONSIBILITY:
We act with responsibility, care, integrity in managing our customers' assets and resources through a disciplined financial and investment approach.
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E - EXCELLENCE:
We strive for excellence in everything we do, delivering high-quality services and solutions by leveraging technology and human expertise that will exceed customer expectations.
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F - FINANCIAL INTEGRITY:
We uphold the highest standards of financial integrity, ensuring transparency, honesty, and accountability in all our transactions. We believe in doing what is right and building trust with our customers and stakeholders.
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E - EMPATHY:
We understand customers and stakeholders’ perspectives, share their feelings, see things from their perspective and deliver personalized support and solutions that meet their unique needs.
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R - RELIABILITY:
We are reliable and trustworthy, consistently delivering on our promises to our customers, stakeholders and partners by providing financial growth and stability in an ever-changing financial landscape.
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R - RESPECT:
We treat our customers and stakeholders with dignity, kindness, understanding and mutual respect for individuals. We value diversity and inclusivity in all our interactions and financial dealings.
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E - EFFICIENCY:
We streamline our processes and resources to deliver efficient and effective financial solutions, enhancing customer experience and satisfaction.
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D - DIGITAL INNOVATION:
We leverage digital innovation to enhance customer experience, improve efficiency, and stay ahead in the financial landscape.
At Preferred, we take pride in our name because it reflects our unwavering commitment to being the preferred partner for our customers and stakeholders. Preferred is more than just a name, it guides everything we do, our core values and it's a promise to always put our customers first, make a positive impact in the communities where we operate and be the trusted global leader in providing exceptional financial services.